Dating service business plan
With an array of established market leaders, it’s incredibly important that you offer a unique service that sets you apart from competitors.Setting up a site for specific tastes or fetishes is a good way of establishing a target audience and finding a gap in the market.In turn, by early 2008, Ok Cupid had doubled its monthly users to about two million, with 550,000 active daters.Sam Ewen, CEO of New York City—based Interference, liked the idea of Crazy Blind Date but suggested organizing a public event or using social media to publicize the site rather than relying on media reports.At first, Crazy Blind Date created virtually no buzz.But after it launched in New York City, Boston, and San Francisco, the site began to garner attention from the press.
Intersections Matchmaking is a premium personalized matchmaking service designed for proactive professionals, executives and entrepreneurs who recognize that their choice of that special someone is a pivotal life decision best not left to chance alone.founder Gary Kremen said the only way to succeed was to stop catering only to men and do a much better job of targeting women.Theresia Gouw Ranzetta, a general partner at Accel Partners, advised Ok Cupid to view Crazy Blind Date as a potential new business model, not just a PR stunt. The well-documented rise in cases of separation and divorce is lining the pockets of lawyers, and is also providing a growing market for the online dating site.According to a reports, the majority of people in the UK are single and the online dating industry is turning over thousands.
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Recent figures from the office of national statistics show that 51% of people in England and Wales are single.